Making Tons Of Cash From A Whole Lotta Littles
This is a guest post on “Making Tons Of Cash From A Whole Lotta Littles” by Steven Wagenheim. His site is: http://www.mysecretarticles.com
This is going to be a fairly long post, so grab yourself a brew, sit back and relax.
Over the years that I’ve been marketing online, and more specifically, over the years I’ve been successful doing it, I’ve noticed that many fellow marketers seem to be under the impression that to make a substantial income online, they have to come up with some killer be all and end all product or membership site and crank out an ungodly number of them each month.
This is certainly a doable process, and many here will tell you that their main income comes from a big selling product or service, but it’s not the only way to make a living online.
I make a very nice living on a regular basis. I have many months where I am in 5 figures for the month.
What might surprise people is that the money doesn’t come from one source. As a matter of fact, I don’t have any one particular source that brings me in more than $2,500 a month by itself.
Here is a breakdown of all the little irons of have floating around the Internet.
First, there is my very small affiliate marketing niche. I don’t promote a lot of products that aren’t my own, but I do have a few things that I do believe in and so I do actively promote them. My total income from all these affiliate products is about $1,500 a month. Now if all I did was affiliate marketing, that would be my entire income for the month.
Next, I have my first product that I ever created myself. That product is now exactly a year and a half old so it doesn’t make as many sales monthly as it used to. Still, I manage to make about $1,500 a month with that product. All it takes is about 30 sales a month, or one measly sale a day to pull that off.
Then, I have my second product that I ever created. It is only about 6 months old but doesn’t sell very well at all. Fortunately, because it is a higher end product, only 20 sales a month makes me close to $2,000 a month from it.
Then, I have my membership sites that I promote. I don’t really do a lot with these, but altogether I make about $1,000 a month from these.
Then I have my individual “cheapo” products. You know, the $7 ebooks, short reports, etc. They may be cheap in price but they are not cheap in content. I take a lot of pride in giving away a lot of value for very little. I have about 10 of these things floating around the Internet and try to come out with at least 1 new one each month. My monthly income from these ranges from $2,000 to $4,000 a month.
So my average monthly income, if you add all of this up…
Affiliate Products - $1,500
First Main Product - $1,500
Second Main Product - $2,000
Membership Sites - $1,000
Cheapo Products - $3,000 (on average)
Total - $9,000
My total advertising expenses for the month are under $300
I don’t do a lot of advertising. Truth is, I’m too lazy when it comes to advertising. I’d rather just create as much different content as I can and do as little promotion as I can for each. That way, I make enough from each little stream to keep the lights on and not drive myself crazy with the dull details of promotion.
Yes, I know that if I promoted more I could make more. But I’d rather have more new product out there that people haven’t seen than just pour more money into advertising stuff that’s been around for a while. My 2 main products, I spend exactly $0 on advertising expenses. Truth is, all my advertising expense goes towards my affiliate products because they are harder to sell.
Why?
Because I’m not the only one selling them, which is why I concentrate mostly on my own products. What few affiliates I have, and trust me they are few, bring me in a nice additional income. And they have an easy time doing it because they have no competition. My Clickbank gravity for both products is somewhere around 2 or 3 last I checked.
Point is, from doing a whole lot of little things, I am making more than enough to keep me happy.
Am I rich? No. Are there people making more than me? I should hope so. But I guarantee that they’re working a lot harder than me too, or they’re doing a ton of outsourcing, of which I do very little. My total outsourcing expenses monthly are about $50. But that $50 saves me about 24 hours of work.
There will be a number of people at this forum who will say that this business “plan” is so backwards, messed up, stupid, or whatever they want to call it, that it’s a miracle that I make any money at all. They’ll tell you that this is absolutely NOT the way to run a business, that you need to focus on ONE thing, create your funnel for it and so on and so on.
Well, like I said, you certainly can do things the “right” way. I’m not knocking it. And while you may agree with the “experts” that my business plan is cockeyed, I am living proof that you can make a decent living doing this.
And the great thing about it is, you don’t get bored. You’re doing so many different little things it’s just not possible to get bored.
No, this may not be for everybody. May not be for anybody but me. But it does work. I’ve got Camtasia videos up the wazoo that prove it works. My Clickbank videos alone look like the who’s who of Internet marketing. I’ve yet to seen screen prints on all those sales pages that have as many different sale amounts as mine. The reason is simple. These people are making all their money from selling one product. And like I said, there’s nothing wrong with that.
But then what happens when that one product goes south for the duration?
I just don’t like to put all my eggs in one basket.
Anyway, I don’t know if anybody got anything from any of this. I hope so. This post is intended to serve as an inspiration to those who think that the be successful you have to create some super duper product and get 6 JV partners to promote it for you.
There ARE other ways to make a nice living online.
