My favorite Mexican restaurant is now selling T-shirts

I just went out to lunch with my wife at one of our favorite Mexican restaurants, Los Hermanos.

While waiting to be seated I noticed right by their cash register they had a very interesting sign.  The sign basically said that they had T-shirts for sale and every time you walk into the restaurant wearing one of these T-shirts you would get a free specialty drink with your meal.  Every single time.

They call it the forever coupon.

What a great way to give people an incentive to purchase branded clothing and to wear it.  What a great way to get people to advertise for you.  If I had a restaurant I think I might try something like this.

I just thought this was a clever idea and wanted to share it.

I am constantly amazed at the variety of ways there are to create value for others and make money.

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