Optimizing Squidoo’s Lensrank
On Squidoo, the focus in on generating traffic using content and credibility and increasing your lensrank. The higher the lensrank, the higher your credibility.
You can strategize your lensrank to move it up the ranks in Squidoo. There is a special reward for breaking into the top 100. There is a special showcase for the top 100 lensranked pages.
The current top 100 include some pretty narrow subject such as laptop bags, Webkinz, and Coach handbags. In other words, your topic is not nearly as important as your technique.
The winning technique for optimization include letting your personality show through the use of the interactive modules that are part of the Squidoo experience. The end goal is to have your Squidoo site as interactive as possible.
Interactivity gets your lens more attention on the search engines, a high lensrank, and a bigger and better subscriber base.
You should use some of the old-fashioned ways to draw traffic such as participating in online discussions. Forums are a great place to meet people who might be interested in your Squidoo information.
You put your Squidoo lens in your sig file and mention it in your posts. If you have a mailing list, use it to get the word out.
Blogs and email sig files are also excellent places to mention your Squidoo lens.
If you already have a website, write about your Squidoo lens and link it to Squidoo.
This is part one of the traffic exercise – getting the word out. People will go to your Squidoo to see what it is all about. Of course, just like with the old SEO world of regular websites, you have to keep it fresh to have people return. If they don’t return, soon your lensrank will begin to drop.
The bigger the lens, the better. Up to a point. While it only takes 10 minutes to build a Squidoo lens, you need to keep adding to it. Add a module at a time, write a short article. It only takes 250 or 300 words to make a nice entertaining article.
But as I said above, big is only good up to a point. The reason for Squidoo is to keep people from being overwhelmed. If your site is too big, well, it can be overwhelming.
But you have all this interesting stuff! Well, what you do is build another lens and link them together.
Building a Squidoo lens is easy. Because the Squidoo team have all the engineering done for you, you don’t have to play around with creating the site. You can focus on getting the word out.
More traffic begets higher ranking, and in turn this attracts more traffic. It’s a lot easier to have one thing to focus on. With Squidoo, the one thing you need to focus on is getting as many traffic streams as possible flowing into your Squidoo lens.
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