Seth Godin: Be Remarkable
Be remarkable – What does this mean exactly?
Most people think that remarkable means neat or really cool, but it also means something is worth making a remark about.
Being remarkable means your product or company does something that causes people to remark about it to someone else. It’s word of mouth advertising where people of their own free will talk to their friends and family about your product or company.
Seth explains it in this video.
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