Nick’s Traffic Tricks

For many people, getting into an online business is something that they have no experience with. What they do is seek advice from the experts and then try to implement the advice. However, like any recipe, there are a number of ingredients. If you want to generate traffic, then you have to absorb the advice, make a list of the tasks involved and only do the ones that you know well.

TOP MISTAKE: Doing it all yourself

This is a top traffic mistake that marketers make. They do everything themselves. It would be cruel to show you some examples but I know you have seen the results yourself. The content might be great but the website looks like a child created it. The graphics look dreadful. The whole thing looks amateurish.

TOP MISTAKE: Being boring

Going back to the content is king rule, many marketers grab all the content they can whether they hire someone to write it or write it themselves. They pound the content into their website. But – in a rush, they did not do research on value added information or they did not consider what the target market really wants to know. If I go to a website on my favorite topic and the first thing I see is a weak article about the topic and it is all generalities without any substance, I am going to yawn and click away.

Even if it has all been said already about your topic, find a way to make the presentation of the information exciting. Pull out some interesting facts and put them in headlines or boxes. Dress it up.

Marketers have a tendency – well some of them do – to find keywords and then see what the competition is doing and do the same thing. Boooooring. Don’t look at the competition. Look at the target market.

TOP MISTAKE: Being impatient

Most of the things we buy online have a lot of hype (but hype is good from the marketer’s perspective). The headlines often have allusions to how someone went from rags to riches in 30 days.

The catch here is like the stories of overnight successes that actors have. In reality, they often work the business for years before the right combination of role and actor clicks together and suddenly they are a household word.

It’s the same for internet marketing. You might have to try and try and try again before you click with the focus that works for you. But it is a very common mistake that marketers make.

They buy into the hype and follow the blueprint and at the end of 30 days (90 days, six months, whatever the latest success story is) they think that the fault is with the plan. So what do they do? Grab the next hyped up success story and start all over again.

And again and again.

Internet marketing is a business and it needs time to grow. Your overnight success might be just a few weeks away and you give up.