Using Squidoo’s Optimization Tools

by Nick on May 23, 2008

Using Squidoo’s Optimization Tools

In order to optimize Squidoo, it helps to understand its structure. Once you know how Squidoo functions, you will be able to use it more efficiently and effectively.

When you set up Squidoo, the very first step is to choose a title for your lens. You don’t have to know html or anything about setting up a web site. You simply answer the lens wizard’s first question which is “What is your lens about?”

Your answer will be the title of your page. However, don’t fret about the answer right now because you can always change it at a later date.

The next question will be what your site’s tags are. The tags are nothing more or less than keywords.

You then get to pick a main keyword to use as your lens title – this will be part of your site’s URL. The URL will be like this: www.squidoo.com/yourkeyword. And guess what? You can change this too.

The last question in setting up your lens is if you want to donate any of your page’s revenue to charity.

At this point, you end up in the lensmaster workshop. This is where you get to design your lens with modules. There are dozens of modules so you just have to focus on a few at a time.

You also have a bio section. By the way, this is a very important section so be sure to maximize it. Be clear about what you have to offer here. Be descriptive. Squidoo is a place where personality counts.

The secret to Squidoo is that the whole point is about being the ultimate expert on your topic. This means that you have to let your bio show that you know what you are talking about.

It’s an internet thing. But the reality of the internet is that it’s a great place to be invisible. You can post an avatar and hide behind a screen name and no one while know who you are.
On Squidoo, you have to let the world know who you are. If you don’t come across as knowledgeable you will have trouble convincing people that they should believe anything you tell them.

Once all these things are taken care of, you need to use some of the modules which are Web 2.0-enabled.

It might be a real learning curve for you to realize that it is all right to use outbound links on Squidoo. In the old world way, outbound links were no-nos. After all, they took people away from your site.

Squidoo not only encourages outgoing links but rewards you for them.

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